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The Amazon marketplace is changing rapidly. Competition among sellers has decreased by 21% over the past four years, creating new opportunities for those who know how to navigate the platform effectively. Let’s take a look at the numbers. In 2021, there were over 2.4 million active sellers. Today, that number has dropped below 1.9 million.…

A study by the Politecnico di Milano reveals a perhaps surprising truth: Artificial Intelligence creates jobs, it doesn’t destroy them. The results of the analysis on the impact of AI in the Italian e-commerce logistics sector appear to dispel common myths about automation. In fact, 80% of companies have reassigned employees to better roles and…

Amazon is now using artificial intelligence to turn key product details into short audio clips, offering shoppers a simpler way to understand seller offerings and make more informed decisions. Unthinkable just a few years ago, voice-assisted shopping is becoming a reality thanks to evolving AI. This fast-improving technology can generate concise and reliable audio summaries…

Conversational commerce is changing the way we shop online, combining real-time chat and artificial intelligence to create a faster and more intuitive experience. After an uncertain start, voice shopping is experiencing a new phase of growth thanks to generative AI: between 2021 and 2023, sales via voice commands quadrupled, with strong usage from Generation Z.…

In recent years, Amazon sellers have faced an increasingly worrying challenge: the suspension of their accounts. A phenomenon that is constantly growing and becoming a real threat to businesses that rely on this platform. According to the company itself, account suspensions affected over one-third of Amazon sellers (35%) in 2024, with a particularly high incidence…

Online shopping remains a fragmented experience despite the technological progress of recent years. It is evident that consumers still need to manage multiple browser tabs, compare products across different sites, and complete purchases on separate platforms. The journey from discovery to purchase is thus characterized by fragmentation that significantly compromises the user experience, forcing continuous…

Amazon has recently announced the launch of a new feature called “Enhance My Listing” (EML), marking a decisive acceleration in its generative artificial intelligence implementation strategy. The tool, designed to give sellers greater control in managing and optimizing their product listings, will in fact allow them to save valuable time and improve content quality. Human…

Amazon is testing a new two-part title format for products sold on the marketplace. A change that could radically transform visibility in searches, considering that the quality of titles directly influences purchasing decisions. The most attentive sellers should therefore prepare in advance for this update. Properly structuring titles could improve performance in mobile shopping, with…

Amazon has recently announced a major expansion of its same-day delivery service, which will be extended to 20 new European cities over the next 12 months. The strategic plan confirmed by Amazon’s headquarters will include some medium-to-large urban centers such as Augusta in Germany, Metz in France and Bergamo in Italy, thus significantly increasing the…