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Amazon is experimenting with a feature that could innovate the way shoppers evaluate offers on the platform. We are talking about a native price history tracking system, integrated directly into the mobile app. It allows consumers to verify in real time if a discount is authentic or just a marketing maneuver. The feature was spotted…

As the Christmas season approaches, Amazon has published some official recommendations aimed at sellers to help them preserve their account health during the most critical period of the year. In particular, the marketplace highlights the importance of constantly monitoring the account health rating, a tool designed to prevent issues that could lead to deactivation precisely…

When Amazon launched Haul twelve months ago, it was clear that it was not just a simple, umpteenth addition to its storefronts. The goal was much more ambitious. Amazon wanted to redefine the way consumers buy products at extremely low prices. And, simultaneously, create new opportunities for seller partners. The question that inspired the development…

Amazon has declared all-out war on fake review brokers, and the numbers show the company means business. In 2024, the platform proactively blocked more than 275 million suspicious reviews before they could mislead even a single customer. But Amazon’s strategy doesn’t stop at automatic detection systems alone. The company is now taking those responsible for…

Most Amazon sellers continue to obsessively focus on traditional SEO, PPC campaigns, and listing optimization. While this remains good practice, the reality is that a major transformation has long been underway in how consumers discover products online. As you may already know, artificial intelligence has rewritten the rules of digital visibility. And in this new…

In Amazon’s ever-expanding marketplace, customer reviews are an invaluable asset. They are often the deciding factor between a best-seller and a commercial failure. Think about it for a moment. When a potential buyer faces two similar products in the same price range, what will their final decision depend on? Very often, on the quantity and…

The context of reviews on Amazon continues to evolve at a rapid pace, with important updates that have changed the rules of the game for sellers and brands throughout 2025. And so, as we approach 2026, we believe that understanding these changes and adapting your strategies is essential. For example, Amazon has further intensified its…

In its constantly evolving world, it’s not wrong to state that Amazon has built its fortune on a fundamental pillar: trust. Every day, millions of people worldwide make purchasing decisions based on reviews left by other customers, transforming these short texts into one of the most powerful marketing tools ever existed. But with such great…

If you have already read our focus articles on the subject, you should already know that reviews on Amazon are a very important element for the success of any seller on the platform. Reviews are not just statistical numbers to celebrate. Each of them can directly influence the product visibility the conversion rate the brand…